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American Pizza Community

In 2010, a group of pizza companies joined forces as the American Pizza Community to advocate for policies affecting pizza companies of all sizes and to support programs that allow the industry to grow and create jobs. Weber Merritt was hired to manage the coalition’s presence among policymakers in Washington, DC and help promote the uniqueness of pizza through public relations and advocacy efforts.

American Pizza CommunityMembers of the coalition include Blackjack Pizza, Breadeaux Pizza, Domino’s Pizza, Figaro’s Italian Pizza, Godfather’s Pizza, Hungry Howie’s, Hunt Brothers Pizza, the International Pizza Hut Franchise Holders Association, Little Caesars, Nick-N-Willy’s, Papa John’s Pizza, Papa Murphy’s Pizza, Papa's Pizza To-Go, Papa Romano's Pizza, Pieology, Pizza Factory, Pizza Schmizza, and Sam & Louie's Pizza. Collectively they represent 20,000 pizza restaurants and employ over 400,000 U.S. team members in stores in all 50 states. Supplier partners include Coca-Cola, Leprino Foods Company, Middleby Marshall, Paradise Tomato Kitchens, PepsiCo and Tyson Foods. Affiliate partners include the Consortium for Common Food Names, the National Pork Producers Council and the Tomato Products Wellness Council.

Coalition Management

  • Facilitate regular communications among the members which includes pizza companies, regional chains, small business franchise owners, suppliers and vendors.
  • Coordinate an annual legislative fly-in to meet with policymakers.
  • Develop collateral materials.
  • Assist with membership recruitment.

Advocacy

  • Mobilize franchisees to weigh-in with their elected officials about specific pieces of legislation.
  • Draft communications for grassroots outreach.
  • Facilitate annual legislative fly-in for franchisees.

Public Relations

  • Conduct media outreach.
  • Write press releases and press materials.
  • Launched new website and create content.
  • Created social channel profiles and oversee digital presence.

Recent Blog Posts and News Stories All Blog Posts and News Stories

Bloomberg: Young Americans Are Killing Marriage
2017-04-04 10:56:12
There's no shortage of theories as to how and why today's young people differ from their parents. As marketing consultants never cease to point out, baby boomers and millennials appear to have starkly different attitudes about pretty much everything, from money and sports to breakfast and lunch.
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Grassroots, Business, and the Social Media "HyperVenue"
2017-02-03 13:43:00
Corporations and advocates of growth and opportunity have a lot to learn about grassroots and grasstops organizing. We pride ourselves on laying out an organizational strategy...
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Alternet: 10 Reasons Millennials Are the Screwed Generation
2017-01-24 09:48:00
Alternet author, Alex Henderson, shares why young people in the United States has inherited a broken country.
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What's the Deal with Millennials?
2017-01-17 12:37:00
Why do they do what they do politically? What’s the end game, what’s driving opinion now…and what might into the future? There are a lot of opinions on that. Most are based on measurements made using fairly traditional instruments: polls, spending habits, TV/video entertainment ratings. And of course, elections, also analyzed by polling, both exit and quantitative.
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